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Critically evaluate the nature and purpose of strategic marketing in an organization.


Provide an overview of the significance of innovation in marketing strategies. Discuss why companies strive to adopt innovative approaches to attract and retain customers in today`s dynamic business environment.


The aim of this module is to develop learner’s understanding of strategic marketing concepts, methodologies, and tools, along with the challenges posed by digital technologies in modern business environments.


Strategic Marketing endeavors to provide learners with a comprehensive understanding of the concepts, methods, and technical aspects involved in strategic marketing.


M735 STRATEGIC MARKETING


The aim of this module is to develop learner’s understanding of theories and models of change management and how they apply to contemporary organizations in the globalized world.


Propose strategies for sustaining organizational change and fostering a culture of continuous improvement.


Describe the change management tools employed by Coca Cola, such as Force Field Analysis and the AKADAR model.


Explore the concept of employee engagement as a critical component of change management at Coca Cola Corporation.


Examine Coca Cola`s response to external changes, such as entering new markets during World War II and adapting to consumer preferences with new product innovations.


Discuss the internal and external factors that necessitated change within Coca Cola Corporation.


In this assignment (Change Management at Coca Cola Corporation), we will analyze the change management strategies employed by Coca Cola Corporation to adapt to evolving consumer expectations, market dynamics, and internal organizational needs.


Develop a toolbox to manage oneself when involved in complex change projects, including evaluating the individual`s role in the change management process, applying change management in an organizational setting


Evaluate the role of organizational culture in change management, including reviewing different organizational cultures` influences on communication, power relations, strategy, and change management, and appraising strategies to manage resistance.


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