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Is the route prone to disruption (e.g. due to adverse weather/climate) that could increase operational costs?


How could easyJet reduce their costs to maintain profitability?


Ticket price patterns and trends can be accessed online, for example, using the flight insights tool on momondo.co.uk or conducting your own research using the easyJet website.


Are there other modes of transport (substitutes) that connect the route? If so, how does the price of using these other transport services compare to easyJet prices?


What are the unique selling points about the easyJet flights that could enable them to generate more revenue?


What are the likely operating costs of the route? Consider easyJet’s financial reports to estimate costs.


Who are the competitor airlines and how are they competing? Do the competitors operate direct, non-stop, connecting flights? How do the flight schedules of the competitors compare to easyJet’s flight schedule?


How will the mix of passengers impact the revenue potential of the route?


Are there any safety and security concerns about the destination? Is there a history of terrorist attacks, natural disasters that could deter passengers from travelling there?


What is the average cost of living/visiting the destination when taking into consideration currency exchange rates? You could research average hotel prices, food and drink, local transport cost etc at the destination. How does this impact demand?


What is the economic situation of the countries connected by the route? You should research unemployment rates, GDP etc. using reliable sources.


How is COVID-19 impacting travel demand? What are the travel restrictions of the origin & destination country?


Are there any events, national holidays, celebrations at the origin & destination on specific dates where demand is likely to increase?


How would you categorise the route in terms of the passenger mix? (e.g. leisure, business, VFR or a combination). How does this impact the potential revenue for the route?


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